Selected Cases

Trademark

Industry Expert Assignment
Moving and storage services Marketing professor Analysis of damages stemming from trademark infringement. Description and proposal of remedies and monetary compensation. (Awarded $60MM in jury trial.)
Retail Marketing professor Analysis of whether a retail display had an impact on customer confusion.
Internet retailing Consultant Analysis of customer confusion resulting from websites with similar names.
Footwear Marketing professor Analysis of likelihood of confusion, likelihood of dilution, and resulting injury to the brand, consumers, and domestic industry.
Outdoor equipment Marketing professor Analysis of secondary meaning and likelihood of confusion. Analysis of social media evidence pertaining to secondary meaning and likelihood of confusion.
Athletic apparel Marketing professor Analysis of brand strength, likelihood of confusion or association, and resulting injury to the brand.

Anti-Trust

Industry Expert Assignment
Retail Marketing professor Analysis of competitive issues regarding in-store and other advertising.

Whistleblower

Industry Expert Assignment
Financial services Strategy/finance professor Development and implementation of forensic analysis of trading patterns for certain financial instruments.

Managerial Negligence and Breach of Fiduciary Responsibility

Industry Expert Assignment
Financial services Finance professor Analysis of the factors which caused the failure of a regional bank. Evaluation of bank management’s underwriting policies and procedures.
Financial services Two finance professors Analysis of the impact of lack of disclosure on investors in a financial services institution.
Retail Marketing professor Analysis of the complex interaction of factors leading to poor firm performance.
Financial services Financial expert/consultant Analysis of the role of commercial banks in handling customer segregated funds.
Energy Consultant Analysis of industry standards and norms for the issuance and management of interest rate swaps.

False Advertising

Industry Expert Assignment
E-cigarettes Economics professor Quantification of damages via development and implementation of customer survey.
Sporting equipment Marketing professor Analysis of the quality of academic research supporting an advertising claim.

Contract

Industry Expert Assignment
Internet marketing Marketing professor Analysis detailing the necessity of injunctive relief following breach of non-compete.
Entertainment and gaming Financial expert/consultant Analysis of the net present value of a government contract for a gaming facility.
Professional sports Marketing professor and media valuation consultant Determination of the volume of media coverage associated with a sponsored athlete's transgression. Rebuttal of opposing expert's calculation of harm to the sponsoring brand arising from said transgression. Collection and analysis of social media to determine consumer impression of athlete following the transgression.
Tourism and travel Marketing professor Comparison of two well-known brands and their strength with regard to the travel and tourism industry.
Financial Services Economics professor Collection and analysis of large scale data set to determine industry norms and adherence to contractual provisions.
Retail Marketing professor Analysis of the impact of a lost advertising opportunity on a partially completed brand reinvention.

Regulatory

Industry Expert Assignment
Consumer packaged goods Professors in marketing, statistics, public policy, psychology Analysis of the impact of display and packaging regulations on consumer behavior.
Shipping Marketing professor Assessment of the marketing value of branded shipping supplies.
Agriculture Economics professor Calculation of the costs and benefits to the value chain associated with the launch of a new GMO product.

Mergers and Acquisitions

Industry Expert Assignment
Financial services Marketing professor Analysis of post-merger firm performance and its impact on contractual earn out provisions.

Trade Secrets

Industry Expert Assignment
Electronics Industry expert/consultant Analysis of the impact of stolen intellectual property.

Audit Malpractice

Industry Expert Assignment
Retail Marketing professor Analysis of the competition and changing dynamics in the industry and their impact on firm performance.

Patent

Industry Expert Assignment
Electronic Economics professor Analysis of the likely effects of an ITC exclusion order on raw materials used in high tech manufacturing on the U.S. market.
Outdoor consumer products Strategy professor Analysis of the role played by an online retailer in enabling cross-border commerce.
Online retail Strategy professor Analysis of global supply chains and the role played by intermediaries in opening new markets for small and medium enterprises.

Unfair Competition

Industry Expert Assignment
Transportation Consultant Assessment of the volume of damages to existing market participants caused by a new entrant’s unfair business practices.
Pharmaceuticals Healthcare economist Analysis of external market context and calculation of damages caused by anticompetitive actions of defendant.

White Collar Crime

Industry Expert Assignment
Financial Services Finance professor and audit professor Review actions of financial services executives with regard to the use of the audit firm and in order to determine damages amount.